Media type: E-Article Title: Perceived versus negotiated discounts : the role of advertised reference prices in price negotiations Contributor: Jindal, Pranav [VerfasserIn] imprint: 2022 Published in: Journal of marketing research ; 59(2022), 3 vom: Juni, Seite 578-599 Language: English DOI: 10.1177/00222437211034443 ISSN: 1547-7193 Identifier: Keywords: advertised reference prices ; anchoring ; bargaining ; behavioral economics ; comparative price advertising ; initial perceived discount ; price negotiations ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access