Description:
Purpose - The study aims to analyze the innovative practices carried out in the collaborative complex in the city of Caruaru-PE. Design/methodology/approach - The research is qualitative, carried out through a single-case study to analyze the innovative practices of Plural Colab. In data analysis, the authors have used the content analysis technique. Findings - The results demonstrate the explanatory strength of the approach to innovative practices, highlighting people’s daily engagement in the real work of innovation, which usually goes unnoticed in traditional approaches and models. Originality/value - This study becomes essential given the need to research innovative management practices research. In addition, studies focused on innovation are generally directed to large companies, leaving aside the reality of micro and small business (MSBs) managers.