Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments Revised 2021 , erstellt
Description:
The significant increases in the worldwide volumes and complexity of online advertisements has highlighted difficulties in pricing and scheduling. Increasing volumes of illegal online filesharing further complicates matters. This article: i) introduces new online advertising models that solve problems inherent in existing advertising models (eg. Auctions, price-discovery, scheduling, efficiency, reduced sustainability; etc.); ii) explains why current internet ads cannot be accurately valued using any known methods; iii) explains why auctions of online advertising are inefficient, inaccurate and can result in Herd Mentality which is detrimental to many companies