Description:
Although the ageing and digital age subject are increasingly discussed, there is a lack of empirical evidence focused on online food shopping behaviour among retirees. The study aims to narrow this research gap by mapping the literature on aging and online food shopping and providing insights from the Czech Republic. A questionnaire survey was conducted among 200 retirees in September 2019. Seemingly unrelated bivariate probit models were used to investigate factors influencing the online food shopping behaviour of retirees . Location, educational level, internet experience, marital status and age of consumers appears as an important stimulus for online food purchase behaviour