Media type: E-Article Title: An effective communication strategy based on trust : the key element to adopting a Covid-19 contact tracking application Contributor: Touil, Abdelhak Ait [VerfasserIn]; Jabraoui, Siham [VerfasserIn] imprint: 2022 Published in: Marketing i menedžment innovacij ; (2022), 2, Seite 128-140 Language: English DOI: 10.21272/mmi.2022.2-12 ISSN: 2227-6718 Identifier: Keywords: contact tracing app ; technology trust ; government trust ; social influence ; perceived awareness ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access Rights information: Attribution (CC BY)