Media type: E-Article Title: Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops Contributor: Baier, Daniel [Author]; Stöcker, Björn [Author] Published: 2022 Published in: Journal of business economics ; 92(2022), 4 vom: Mai, Seite 645-673 Language: English DOI: 10.1007/s11573-021-01068-3 Identifier: Keywords: Heckman sample selection model ; Online shops ; Random forests ; Uplift modeling ; Zero-inflated negative binomial regression ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access