Neves, Jacinta Ana
[Author];
Redda, Ephrem Habtemichael
[Author];
De Klerk, Natasha
[Author]
Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes
: retail point-based loyalty programmes
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Media type:
E-Article
Title:
Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes
:
retail point-based loyalty programmes