Media type: E-Article Title: Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations Contributor: Aggrawal, Deepti [Author]; Anand, Adarsh [Author]; Bansal, Gunjan [Author]; Davies, Gareth Huw [Author]; Maroufkhani, Parisa [Author]; Dwivedi, Yogesh K. [Author] Published: 2022 Published in: Operations management research ; 15(2022), 3/4 vom: Dez., Seite 760-772 Language: English DOI: 10.1007/s12063-022-00260-0 Identifier: Keywords: Competitive brand ; Customer behavior ; Diffusion modelling ; Process disruption ; Product line ; Social change ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access