Media type: E-Article Title: A study on follower relationship immersion and purchase intention based on influencer characteristics Contributor: Choi, Hwa-Yeol [VerfasserIn]; Chung, Hye-Jin [VerfasserIn]; Song, Yeon-Jeong [VerfasserIn] imprint: 2022 Published in: Journal of international trade & commerce ; 18(2022), 2 vom: Apr., Seite 35-47 Language: English DOI: 10.16980/jitc.18.2.202204.35 ISSN: 2384-1958 Identifier: Keywords: Follower ; Immersed in the Relationship ; Purchase Intention ; Social-Marketing ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access