Media type: E-Article Title: An analysis of social marketing practice : factors associated with success Contributor: Akbar, M. Bilal [Author]; Garnelo-Gomez, Irene [Author]; Ndupu, Lawrence [Author]; Barnes, Elizabeth [Author]; Foster, Carley [Author] Published: 2022 Published in: Health marketing quarterly ; 39(2022), 4, Seite 356-376 Language: English DOI: 10.1080/07359683.2021.1997525 Identifier: Keywords: Monitoring and evaluation ; partnership ; planning ; pre-testing ; research ; segmentation ; success factors ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access