Mahmoud, Ali B.
[Author];
Ball, Joan P.
[Author];
Rubin, Daniel
[Author];
Fuxman, Leonora
[Author];
Mohr, Iris
[Author];
Hack-Polay, Dieu
[Author];
Grigoriou, Nicholas
[Author];
Wakibi, Aziz
[Author]
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Media type:
E-Article
Title:
Pandemic pains to Instagram gains!
:
COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations