Media type: E-Article Title: Antecedents of fan purchase intention for team color products Parallel title: Antecedentes da intenção de compra por torcedores de produtos com a cor do time Contributor: Melo Neto, Fernando Cabral de [VerfasserIn]; Mainardes, Emerson Wagner [VerfasserIn]; Monte-Mor, Danilo Soares [VerfasserIn] imprint: 2022 Published in: Consumer behavior review ; 6(2022), 1 vom: Jan./Dez., Artikel-ID e-253923, Seite 1-19 Language: English DOI: 10.51359/2526-7884.2022.253923 ISSN: 2526-7884 Identifier: Keywords: fan behavior ; fan behavioral loyalty. ; products with the team’s color ; purchase intention ; team image ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access