Media type: E-Book Title: Reducing biases in advertising effectiveness research : new meta-analytic evidence Contributor: Korkames, Joseph [VerfasserIn]; Stanley, Tom D. [VerfasserIn]; Stremersch, Stefan [VerfasserIn] imprint: Rotterdam: Erasmus Research Institute of Management (ERIM), [2022] Published in: Erasmus Research Institute of Management: ERIM report series research in management ; 2022,8 Extent: 1 Online-Ressource (circa 87 Seiten); Illustrationen Language: English Identifier: Keywords: advertising ; sales ; meta-analysis ; publication bias ; marketing mix ; Graue Literatur Origination: Footnote: Access State: Open Access