Footnote:
In: European Management Review, Vol. 16, Issue 3, pp. 633-646, 2019
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments Autumn (Fall) 2019 erstellt
Description:
Using R&D and advertising intensity to measure a firm's differentiation strategy, this study examines whether charitable giving substitutes or complements such a differentiation strategy. Evidence from a nationwide survey of private small‐ and medium‐sized enterprises (SMEs) across China shows that corporate charitable giving generally complements rather than substitutes differentiation strategy. In particular, the combined spending in R&D and advertising increases corporate charitable giving. In addition, the positive relationship between differentiation strategy and charitable giving is more prominent for firms located in service sector and in less developed markets. This study contributes important insights to our understanding of the relationship between corporate charitable giving and differentiation strategy