• Media type: E-Book
  • Title: Man, My Brain is Tired : Linking Depletion and Cognitive Effort in Choice
  • Contributor: Johnson, Eric J. [Author]
  • Published: [S.l.]: SSRN, 2011
  • Extent: 1 Online-Ressource (3 p)
  • Language: English
  • Origination:
  • Footnote: In: Journal of Consumer Psychology, Vol. 18, No. 1, pp. 14-16, 2008
    Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 2008 erstellt
  • Description: Understanding how limited resources influence decision making is important to theory and even more to important practice. I focus on two questions inspired by Baumeister et al.: (1) What exactly is depleted? and (2) Is it useful to employ Systems 1 and 2 in modeling depletion? I discuss possible candidates for depletion at both the neural and the cognitive process levels and argue that a dual process model of depletion makes a very clear set of testable predictions. Finally, I believe that understanding the causes of depletion is essential in designing helpful choice environments
  • Access State: Open Access