Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 20, 2021 erstellt
Description:
Organizational culture is important for organizations when making networking with other parties and for relationship marketing. Relationship marketing refers to a marketing strategy of making relationships with other parties in long term. Different companies in different countries adapted different organizational cultures in relation to relationship marketing. This review article consists of organizational cultures and cultural dimensions related to countries such as China, Ghana, South Korea, and Vietnam. In China, Guanxi is the cultural concept used by businesses as a business tool. Guanxi is a term that alludes to considering individual trust and a solid relationship with someone, as well as moral obligations and favor exchanges. Similarly, In Vietnam relationship quality accept as an important criterion for relationship marketing. In addition to that, cultural awareness considers with relationship quality. Ethnocentrism is a cultural dimension used in Vietnam. In Ghana, national culture consists of masculine culture, high power distance, high uncertainty avoidance, and collective culture impact on organizational culture. Resource-based theory and Hofstede's concept were adopted by the companies in Ghana for creating organizational culture. In South Korea some business cultures similar to China and Japan. In addition to that, there are several kinds of cultural aspects in South Korea. However, Kibun and Inhwa are the two major cultural dimensions in South Korea. As per a summary of this review article, it presents the importance of different cultural aspects in different countries finally