Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 9, 2014 erstellt
Description:
Fisher (1997), in his seminal article, has argued that efficient supply chain (SC) strategies are appropriate for functional products and responsive strategies are needed for “innovative” products. The purpose of this article is to review articles which were published after Fisher (1997), and which relate market demand for a product to its supply chain design, in an effort to synthesise these articles and suggest future research directions. Literature review was carried out following the methodology of content analysis. Both deductive and inductive coding has been carried out, followed by a descriptive analysis and a synthesis of the literature. The contribution of the article is a critical review, a synthesis of the literature, and directions for future research