Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 14, 2006 erstellt
Description:
More detailed knowledge of the differences and similarities between social entrepreneurs and "traditional" entrepreneurs is critical to the advancement of the field of social entrepreneurship. We use Discrete Choice Modeling (DCM) approach to map the mental prototypes of "opportunity", and to examine beliefs about social ventures and the intentions toward creating them. Findings disclosed strong preferences for building environmentally sustainable, rapid-growing ventures. Low preference however was found for the social sustainability of the enterprise. This research contributes to the understanding of the complexities underlying how entrepreneurs construct their evoked set of opportunities. The study has significant implications for the future study of entrepreneurial intentions, and for the ways entrepreneurship is taught