Footnote:
In: Front. Psychol. (2022), 13:973724
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 16, 2022 erstellt
Description:
The objective of this data report is to document a dataset related to consumer perception. To be specific, the data set presents consumer perceptions of value in the context of using FDAs. This data report is valuable in several aspects. Firstly, it may be used as a guide to figure out what individuals want from their buying experience through FDA. Secondly, this data is beneficial for all parties involved, especially for FDA service providers, digital marketers, and mobile advertisers. Thirdly, this data may be used to identify what motivates consumers to buy from FDA again and again. Finally, researchers may utilize this information to create a cross-country comparison model. Most importantly, the extant literature in this context is dominant in theories related to technology adoption, theory of planned behavior, and theory of reasoned action. This data report presents data collected based on the grand theory of customer perceived value which has its roots in the consumers’ perception and is therefore appropriate for social science and marketing research