Media type: E-Article Title: Antecedents and mediators for building and integrated research framework towards successful brand revitalisation Contributor: Chandra, Tarunija [Author]; Tripathi, Vibhuti [Author] Published: 2023 Published in: Central European business review ; 12(2023), 1, Seite 133-163 Language: English DOI: 10.18267/j.cebr.316 Identifier: Keywords: antecedents ; brand revitalization ; integrated research framework ; mediators ; systematic review ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access