• Media type: E-Book; Special Print
  • Title: The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model
  • Contributor: Trautwein, Stefan [VerfasserIn]; Lindenmeier, Jörg [VerfasserIn]
  • imprint: Abingdon: Routledge, Taylor & Francis Group, 2019
  • Published in: Journal of marketing management ; 35, 3/4 (2019), 1-24
  • Extent: 1 Online-Ressource (25 Seiten); Diagramme
  • Language: English
  • DOI: 10.1080/0267257x.2019.1568282
  • ISSN: 0267-257X
  • Identifier:
  • Origination:
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  • Access State: Open Access