• Media type: E-Book
  • Title: Differentiating on Diversity : How Disclosing Workforce Diversity Improves Brand Attitudes
  • Contributor: Balakrishnan, Maya [VerfasserIn]; Nam, Jimin [VerfasserIn]; Buell, Ryan W. [VerfasserIn]
  • imprint: [S.l.]: SSRN, 2023
  • Published in: Harvard Business School Technology & Operations Mgt. Unit Working Paper ; No. 23-053
  • Extent: 1 Online-Ressource (21 p)
  • Language: English
  • DOI: 10.2139/ssrn.4377355
  • Identifier:
  • Keywords: Diversity ; equity ; and inclusion (DEI) ; consumer behavior ; operational transparency ; Arbeitspapier ; Graue Literatur
  • Origination:
  • Footnote: Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 29, 2022 erstellt
  • Description: Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually report the intersectional diversity data of their workforce in the EEO-1. We examine how consumers perceive the strategic decision companies make regarding whether to disclose workforce diversity information. We find no evidence that a company’s disclosure of its workforce diversity data negatively affects attitudes or perceived company commitment to diversity, even when it reveals racial disparities across job categories. Instead, we find that consumers perceive firms that disclose their workforce data more positively and to be more committed to DEI initiatives, relative to firms that choose not to disclose, particularly when these disclosures reveal diversity within the workforce
  • Access State: Open Access