Nor Asiah Omar
[Author];
Aishath Lahath
[Author];
Astuti, Rifelly Dewi
[Author];
Nurul Atasha Jamaludin
[Author];
Syed Shah Alam
[Author]
The mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of Japanese frozen foods and consumers' intention to purchase them
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Media type:
E-Article
Title:
The mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of Japanese frozen foods and consumers' intention to purchase them
:
evidence from Malaysia