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Frederick, Dsouza Prima [Author]; Bhat, Ganesh [Author]; H., Sujaya [Author]; Salins, Meghana [Author]

Quantitative ABCD Analysis of Green Marketing for Sustainable Development

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  • Media type: E-Book
  • Title: Quantitative ABCD Analysis of Green Marketing for Sustainable Development
  • Contributor: Frederick, Dsouza Prima [VerfasserIn]; Bhat, Ganesh [VerfasserIn]; H., Sujaya [VerfasserIn]; Salins, Meghana [VerfasserIn]
  • imprint: [S.l.]: SSRN, 2023
  • Extent: 1 Online-Ressource (24 p)
  • Language: English
  • Keywords: Green Marketing ; ABCD Listing ; Elementary Analysis ; Factor Analysis ; Key Attributes ; Determinant Issues
  • Origination:
  • Footnote: In: International Journal of Case Studies in Business, IT, and Education (IJCSBE) 2022, 6(2), 906-929
    Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 2022 erstellt
  • Description: Purpose: The study analyses green marketing concept using ABCD analysis framework and identifies the various determinant issues and critical constituent elements.Design: Secondary source of data was referred for literature review and focus group method is adopted to evaluate the identified key attributes and critical constituent elements. Findings: Identified Advantages factors shows more contribution towards green marketing concept for sustainable development.Originality: The study highlights a broader and deeper understanding towards the contributing affecting factors green marketing. Paper Type: Empirical Analysis
  • Access State: Open Access