Footnote:
In: Trivedi, Sandeep and Patel, Nikhil, The Role of Automation and Artificial Intelligence in Increasing the Sales Volume: Evidence from M, S, and, MM Regressions (June 20, 2020)
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 20, 2020 erstellt
Description:
Artificial intelligence (AI) is revolutionizing business by allowing companies to perform more efficiently and effectively while using much fewer resources. Organizations are increasingly searching for strong and sophisticated solutions that may enhance and simplify their operations as science, technology, and society continue to evolve. This research seeks to examine the role Automation and Artificial Intelligence in increasing sales volume of medium-sized companies. According to data science literature, the Robust Least Square (RLS) perform better than the Ordinary Least Square (OLS) when it comes to outlier problems. This study used M-estimation, S-estimation, and MM-estimation as RLS estimation approaches. The dataset was compiled from 281 firms from across the globe for the year 2019. The empirical findings indicate that online content has substantial and positive effects on the sample firms' sales volume. In addition, this study analyzed the role of quality of product, marketing people resource, access to financing, and competitiveness on sales volume increase. The results reveal that all variables, with the exception of access to financing and competition, contribute to an increase in sales volume. The volume of sales is unaffected by the availability of financing and is negatively impacted by the presence of competition. The conclusions of this research propose that organizations use content marketing to improve their sales success