Media type: E-Article Title: Loyalty program benefits and their effect on relationship quality and loyalty to the retailer Contributor: Corbishley, Karen M. [VerfasserIn]; Meintjes, Corné [VerfasserIn]; Mason, Roger B. [VerfasserIn] imprint: 2023 Published in: International Journal of Research in Business and Social Science ; 12(2023), 2 vom: März, Seite 1-14 Language: English DOI: 10.20525/ijrbs.v12i2.2320 ISSN: 2147-4478 Identifier: Keywords: consumeristic ; altruistic ; egoistic ; satisfaction ; commitment ; trust ; Customer Loyalty Programmes ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access