Media type: E-Article Title: Bank marketing and its effects on customer retention in microfinance in Yaounde, Cameroon Contributor: Mah, Tarbot Chelsea [Author]; Grimbald, Ndah [Author] Published: 2023 Published in: Business and Economic Research ; 13(2023), 1 vom: März, Seite 57-68 Language: English DOI: 10.5296/ber.v13i1.20331 Identifier: Keywords: Customer retention ; Bank marketing ; Customer service ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access