Media type: E-Article Title: Advancing the marketing-operations interface in omnichannel retail Contributor: Rooderkerk, Robert [Author]; Leeuw, Sander de [Author]; Hübner, Alexander [Author] Published: 2023 Published in: Journal of operations management ; 69(2023), 2 vom: März, Seite 188-196 Language: English DOI: 10.1002/joom.1241 Identifier: Keywords: Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access