Media type: E-Article Title: Stars versus bars : how the aesthetics of product ratings "shape" product preference Contributor: Jia, He [Author]; Wan, Echo Wen [Author]; Zheng, Wanyi [Author] Published: 2023 Published in: Journal of consumer research ; 50(2023), 1 vom: Juni, Seite 142-166 Language: English DOI: 10.1093/jcr/ucac043 Identifier: Keywords: product rating ; shape ; visual marketing ; aesthetics ; completeness ; preference ; numerical cognition ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access