Media type: E-Article Title: From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review Contributor: Masrhouni, Ikrame [VerfasserIn]; Bahoussa, Abdelaziz [VerfasserIn] imprint: 2023 Published in: International Journal of Research in Business and Social Science ; 12(2023), 2 vom: März, Seite 624-632 Language: English DOI: 10.20525/ijrbs.v12i2.2396 ISSN: 2147-4478 Identifier: Keywords: Brain activity ; consumer's brain ; emotional processes ; neuroscience ; unconscious mind ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access