Media type: E-Article Title: Implementing integrated marketing solutions in business transformation using the McKinsey 7s framework : a case study at Bisnis Indonesia Group Contributor: Subiyanto, Rachmad [VerfasserIn]; Hatammimi, Jurry [VerfasserIn] imprint: 2023 Published in: International Journal of Research in Business and Social Science ; 12(2023), 3 vom: Apr., Seite 68-77 Language: English DOI: 10.20525/ijrbs.v12i3.2425 ISSN: 2147-4478 Identifier: Keywords: McKinsey 7S Framework ; Integrated Marketing Solution ; business transformation ; media company ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access