Media type: E-Article Title: The role of brand experience and E-Wom on purchase decisions Contributor: Sudirman, Hudyah Astuti [VerfasserIn]; Sartika, Dewi [VerfasserIn]; Anindita, Marsha [VerfasserIn]; Anshari, Rahman [VerfasserIn] imprint: 2023 Published in: International Journal of Research in Business and Social Science ; 12(2023), 4 vom: Juni, Seite 572-577 Language: English DOI: 10.20525/ijrbs.v12i4.2551 ISSN: 2147-4478 Identifier: Keywords: Brand Experience ; E-WOM ; Social Media ; Purchase Decision ; SmartPLS ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access