Media type: E-Article Title: Order in multi-attribute product choice decisions : evidence from discrete choice experiments combined with eye tracking Contributor: Zuschke, Nick [Author] Published: 2023 Published in: Journal of behavioral decision making ; 36(2023), 4 vom: Okt., Artikel-ID e2320, Seite 1-26 Language: English DOI: 10.1002/bdm.2320 Identifier: Keywords: bounded rationality ; conjoint ; consumer decision-making ; eye tracking ; multi-attribute ; order ; primacy ; recency ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access