Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 11, 2022 erstellt
Description:
The study explores how technology changes the value proposition and performance by disintermediating and re-intermediating in the value chain. It explores the research objective through creative industries. The industry leads growth and innovation in the modern economy. Its interaction with technology has led to new forms of arts, understanding, materials and processes, and business models. Literature on creative industries has exhibited that value proposition has been affected by the adoption of technologies, especially digitalization. These changes have an impact on the performance of the firms. Through interviews with 53 senior executives from different segments of creative industries, the study aims to explore the impact of various technological changes leading to (dis- or re-) intermediation and change in value proposition and creative performance of the firms in the industry. The thematic analysis of the data provides the key themes and factors which affect the value proposition. The study also reveals the native creativity - programmed creativity paradox and the source-resource paradox