Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 10, 2023 erstellt
Description:
Digitalization concepts are now widely accepted in every industry in the modern world. Robotics and artificial intelligence are replacing people in the workplace. Digitalization has a significant impact on the financial industry. Additionally, 2020 has been designated as the “year of digital transactions” by the Central Bank of Sri Lanka. In doing so, the Central Bank of Sri Lanka encourages and inspires the country's banks to go digital. This study investigates the customer adoption of digital banking platforms during the post-COVID-19 pandemic in Sri Lanka. The target population for the study was bank customers and customers who have given up bank transactions from selected rural and urban districts of Sri Lanka. Data was collected using questionnaires. The authors have used quantitative data in analyzing the process. The study’s population was estimated to be 13 million with a sample size of 421 respondents.Analysis was undertaken with the aid of the Statistical Package for Social Sciences (SPSS) where correlation analysis and multiple linear regression models were performed. The study's findings recognized that although all independent variables have a relationship to customer adoption, only perceived ease of use, accessibility, and digital literacy significantly impact customer adoption through the regression analysis