Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 9, 2023 erstellt
Description:
Social media has completely changed the way people communicate and behave online, resulting in a new channel for information consumption and dissemination. This essay will reveal and explain how Facebook may assist the travel and tourism sector in strategically positioning tourist destinations by leveraging User-Generated Content (UGC) produced by Facebook. This essay focuses on Facebook’s function and how it relates to the hospitality and tourism sectors. This study investigates the viewpoint of online information seekers who utilise Facebook content to make educated travel decisions based on user-generated content (UGC). Tourism locations are being promoted through Facebook as travellers have evolved into content producers and influencers. The concept of digital content based on its origin has not been investigated subsequently. Therefore, this paper is intended to provide a critical evaluation of literature on impact of user generated Facebook content on destination selection in the tourism industry. A thorough evaluation of the literature is conducted by selecting both conceptual and empirical studies, most of which were published after 2005 in reputable journals, to critically evaluate the influence of user generated Facebook content on destination selection. A model is proposed to broaden the investigation into a conceptual realm by condensing all these components