Media type: E-Article Title: A profile deviation approach to enhancing relationship marketing outcomes Contributor: Dewnarain, Senika [Author]; Mavondo, Felix [Author]; Ramkissoon, Haywantee [Author]; Shaalan, Ahmed [Author] Published: 2023 Published in: Journal of hospitality marketing & management ; 32(2023), 8, Seite 1005-1024 Language: English DOI: 10.1080/19368623.2023.2226641 Identifier: Keywords: brand loyalty ; hospitality ; Online behavior ; positive word-of-mouth ; profile deviation analysis ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access