Media type: E-Article Title: Customer-centric strategy driving innovativeness and business growth in international markets Contributor: Tuominen, Sasu [Author]; Reijonen, Helen [Author]; Nagy, Gábor [Author]; Buratti, Andrea [Author]; Laukkanen, Tommi [Author] Published: 2023 Published in: International marketing review ; 40(2023), 3, Seite 479-496 Language: English DOI: 10.1108/IMR-09-2020-0215 Identifier: Keywords: Business growth ; Customer orientation ; Customer relationship orientation ; Exporters ; Innovativeness ; Strategic marketing orientations ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access