Media type: E-Article Title: Influencer marketing and the "gifted" product : framing practices and market shaping Contributor: Nilsson, Johan [Author]; Murto, Riikka [Author]; Kjellberg, Hans [Author] Published: 2023 Published in: Journal of marketing management ; 39(2023), 11/12, Seite 982-1011 Language: English DOI: 10.1080/0267257X.2023.2253450 Identifier: Keywords: framing ; Influencer marketing ; market practice ; market studies ; taxation ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access