Description:
Purpose The purpose of this study is to discover the uniqueness of China's online livestreaming industry and to make preliminary predictions about its future. Design/methodology/approach Providing a panoramic description of China's online livestreaming industry and a comparative analysis with other countries' online livestreaming industries. Findings China's online livestreaming industry is world leader in general. In terms of user size and age structure, although China has a high proportion of online livestreaming users, the proportion of anchors is not high, while the age structure of users in both China and other countries shows the characteristics of younger users. In terms of policy, the difference between China and foreign support in online livestreaming is small, but developed countries have stricter regulations. Originality/value The research in this paper has great significance in gaining an in-depth understanding of the development status and trends of China's online livestreaming industry and in designing accurate support policies.