Footnote:
This article was published in German following a peerreview process as an original contribution in the “Internationales Verkehrswesen” magazine (Internationales Verkehrswesen 71 (4), p. 40-45) under the title “Touristische Beschilderung an deutschen Autobahnen – Bedeutung der touristischen Unterrichtungstafeln”. This PDF contains a translated version
Description:
There is an ever-increasing number of touristic brown signs on German Autobahns. According to the Guidelines for Touristic Signage, these are supposed to both provide information on destinations of touristic interest and to give directions to the locations in question. However, whether or not they are actually noticed by drivers, whether drivers can remember these signs and the Points of Interest (PoI) shown on them, and whether they influence the drivers’ decision-making behaviour have as yet not been scientifically investigated. For the first time, an online survey now provides information on the answers to these questions.