Media type: E-Article Title: The impact of green marketing on collective behaviour : experimental evidence from the sports industry Contributor: Gionfriddo, Gianluca [VerfasserIn]; Rizzi, Francesco [VerfasserIn]; Daddi, Tiberio [VerfasserIn]; Iraldo, Fabio [VerfasserIn] imprint: 2023 Published in: Business strategy and the environment ; 32(2023), 8 vom: Dez., Seite 5349-5367 Language: English DOI: 10.1002/bse.3420 ISSN: 1099-0836 Identifier: Keywords: collective behaviour ; experimental research ; framing effects ; green marketing ; prospect theory ; sports supporters ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access