• Media type: E-Book
  • Title: 50 essentials on science communication
  • Contains: Frontmatter
    Imprint
    Preface
    Editorial
    I. BASICS
    Basics Contents
    1. Science with and for society
    2. What is science communication?
    3. The history of science communication
    4. Goals of science communication
    5. Inform, interact, involve
    6. Science communication and science journalism
    7. Science education
    8. Authenticity in science communication
    9. The communicating scientist
    10. The science of science communication
    11. Trust in science
    II. STRATEGY
    STRATEGY Contents
    12. Stakeholders of science
    13. Target groups of science communication
    14. Institutional communication strategy
    15. Internal communication
    16. Communications departments
    17. Science as a brand
    III. GET STARTED
    GET STARTED Contents
    18. Learning science communication
    19. Media training
    20. Public engagement
    21. Inredients of a good story
    22. Language and simplification
    23. Numbers and statistics
    24. Communicating uncertainty
    25. Visual communication
    26. Evaluation of science communication
    IV. CHANNELS
    CHANNELS Contents
    27. Interpersonal communication
    28. Website
    29. Social media
    30. Channels of social media
    31. Videos
    32. Podcasts
    33. Print materials
    34. Science comics
    35. Press releases
    36. Press invitations and conferences
    37. Events
    38. School lab
    39. Science slam
    40. Science shows and festivals
    41. Science centres and museums
    V. HOT TOPICS
    HOT TOPICS Contents
    42. Competition in science communication
    43. Bad science and misrepresentation
    44. Fake news, misinformation and disinformation
    45. Science Media Centres
    46. Engaging with policymakers
    47. Risk communication
    48. Crisis communication
    49. Animals in research
    50. Ethical perspectives
    51. AI in science communication
    References
    Authors
    Partners
  • Contributor: Bertemes, Jean Paul [HerausgeberIn]; Haan, Serge [HerausgeberIn]; Hans, Dirk [HerausgeberIn]; University of Luxembourg, University of [VerfasserIn]; Luxembourg National Research Fund, Luxembourg National Research [VerfasserIn]
  • Corporation: De Gruyter Mouton
  • imprint: Berlin; Boston: De Gruyter Mouton, [2024]
  • Extent: 1 Online-Ressource (135 Seiten); Diagramme, Illustrationen
  • Language: English
  • DOI: 10.1515/9783110763577
  • ISBN: 9783110763577; 9783110763645
  • Identifier:
  • RVK notation: AK 28300 : Wissenschaftliche Zusammenarbeit
  • Keywords: Wissenschaftskommunikation > Wissenschaftstransfer > Kommunikationswissenschaft > Wissenschaftspublizistik
  • Reproduction note: Issued also in print
  • Origination:
  • Footnote: In English
  • Description: Science communication is becoming increasingly important. Research institutions, scientists and science communicators want to engage with society, share their knowledge and build trust. At the same time, it is about competition for research funds and top personnel. So how do you get it right - and what do you need to consider when developing your communication strategy? This handy and entertaining book provides the basics of goal-oriented science communication. It is aimed at career-building scientists and anyone who wants to take their first steps in the field of science communication. Experienced international authors in the field share their essential thoughts on important aspects of contemporary science communication.
  • Access State: Open Access
  • Rights information: Attribution - Non Commercial - No Derivs (CC BY-NC-ND)