Media type: E-Article Title: Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming Contributor: Kim, Sungkyung [Author]; Manoli, Argyro Elisavet [Author] Published: 2024 Published in: International journal of sports marketing & sponsorship ; 25(2024), 2, Seite 444-463 Language: English DOI: 10.1108/IJSMS-09-2023-0180 Identifier: Keywords: Artificial intelligence ; Satisfaction ; Augmented reality ; Positive word-of-mouth ; Virtual reality ; Motivated consumer innovativeness ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access