The (un-)sustainability of artificial intelligence in online marketing: a case study on the environmental, social and economic impacts of personalized advertising supported by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, funding initiative

Media type: E-Book
Title: The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of personalized advertising supported by the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection, funding initiative "KI-Leuchttürme für Umwelt, Klima, Natur und Ressourcen", FKZ 67KI2060
Contributor: Marken, Gesa [Author]; Frick, Vivian [Author]; Schmelzle, Frieder [Author]; Meyer, Andreas [Author]
Published: Berlin: Institute for Ecological Economy Research (IÖW), January 2024
Published in: Institut für Ökologische Wirtschaftsforschung: Schriftenreihe des IÖW ; 228
Extent: 1 Online-Ressource (circa 67 Seiten); Illustrationen
Language: English
ISBN: 9783940920331
Keywords: Online-Marketing ; Direktmarketing ; Künstliche Intelligenz ; Nachhaltigkeit ; Umweltbelastung ; Soziale Folgen ; Wirkungsanalyse ; Graue Literatur
Origination:
Footnote:
Access State: Open Access

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