Description:
This study explores the role of complex problem solving in securing sustainable competitive advantage for organizations. It investigates whether the ability to resolve complex, multidimensional problems contributes to a firm's strategic positioning and operational efficiency. The research employs a qualitative methodology, utilizing interviews with professionals in the consultancy sector to gather insights on the impact of problem-solving skills on organizational performance. Findings indicate that while solving complex problems is valued and contributes to competitive parity, it is not sufficiently rare or inimitable to ensure a sustainable competitive advantage on its own. However, effectively leveraging problem-solving capabilities within organizational strategy and innovation processes can enhance competitiveness. The study contributes to the dynamic capabilities and competitive advantage literature by highlighting the importance of problem-solving skills and suggesting avenues for organizations to harness these capabilities more effectively.