Media type: E-Article Title: Marketing strategies on social media platforms Contributor: Rosário, Albérico Travassos [Author]; Dias, Joana Carmo [Author] Published: 2023 Published in: International journal of e-business research ; 19(2023), 1, Seite 1-25 Language: English DOI: 10.4018/IJEBR.316969 Identifier: Keywords: Social Commerce ; Social Media and Marketing ; Social Media Marketing ; Social Media Strategy ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access