Media type: E-Article Title: Assessing the predictive performance of machine learning in direct marketing response Contributor: Choi, Youngkeun [Author]; Choi, Jae W. [Author] Published: 2023 Published in: International journal of e-business research ; 19(2023), 1, Seite 1-12 Language: English DOI: 10.4018/IJEBR.321458 Identifier: Keywords: Decision tree ; Direct marketing response prediction ; Machine learning ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access