Media type: E-Article Title: What makes consumers adopt a wearable fitness device? : the roles of cognitive, affective, and motivational factors Contributor: Zhang, Jing [Author]; Mao, En [Author] Published: 2023 Published in: International journal of e-business research ; 19(2023), 1, Seite 1-17 Language: English DOI: 10.4018/IJEBR.323204 Identifier: Keywords: Affective Attitudes ; Health Motivation ; Relative Advantages ; Technology Acceptance Model ; Theory of ReasonedAction ; Wearable Fitness Devices ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access