• Media type: Book
  • Title: Gabler-Marketing-Lexikon : [A - Z]
  • Other titles: Rückent.: Marketing-Lexikon
  • Contains: Literaturangaben
  • Contributor: Bruhn, Manfred [Editor]
  • Published: Wiesbaden: Gabler, 2001
  • Issue: 1. Aufl.
  • Extent: XX, 823 S.; zahlr. graph. Darst; 24 cm
  • Language: German
  • ISBN: 3409199713
  • RVK notation: QP 600 : Allgemeines
  • Keywords: Marketing
    Wörterbuch
  • Origination:
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  • Status: Loanable
  • Status: To be used in the library, interlibrary loan possible